I Started Building an Agency … Then Stopped

Why the traditional agency model doesn’t work for most clients.

Nov 26, 2025 • Jim Elliston

What I’m Taking With Me From Wildland

In life and business, it’s almost always about the journey and not the destination.

Nov 25, 2025 • Jim Elliston

October 2025

From 0→1 to Done: The Big Takeaways from Closing My Skincare Startup

Part 4: Lessons learned while launching then closing my skincare company.

Oct 11, 2025 • Jim Elliston

The Sales Mirage: Why a Sexy Brand Isn’t Enough

Part 3: Lessons learned while launching then closing my skincare company.

Oct 8, 2025 • Jim Elliston

September 2025

Manufacturing & Product Realities: What I Wish I Knew

Part 2: Lessons learned while launching then closing my skincare company.

Sep 30, 2025 • Jim Elliston

1

Blind Spots: The Hidden Cost of Falling in Love with Your Idea

Part 1: Lessons learned while launching then closing my skincare company.

Sep 28, 2025 • Jim Elliston

What the Hell Does “Fractional” Even Mean?

A brief explanation and application for fractional leadership.

Sep 13, 2025 • Jim Elliston

3

Design or Die for Heritage Brands

Why Legacy Brands Need Design Leadership to Stay Alive

Sep 9, 2025 • Jim Elliston

1

Rebranding: Lessons from the missteps of Cracker Barrel and Jaguar

Takeaways from th brand updates of company's I don't really care about.

Sep 3, 2025 • Jim Elliston

August 2025

How to Name Your Company, Part 3: Rubber, Meet Road

Let's find that name of yours.

Aug 25, 2025 • Jim Elliston

1

How to Name Your Company, Part 2: AI and the Problem with Shortcuts

Why do the work when it might be a prompt away?

Aug 25, 2025 • Jim Elliston

How to Name Your Company, Part 1: Principles of the Right Name

Learn the foundations behind finding the best name for your startup.

Aug 18, 2025 • Jim Elliston