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Design or Die for Heritage Brands
Why Legacy Brands Need Design Leadership to Stay Alive
Sep 9
•
Jim Elliston
Rebranding: Lessons from the missteps of Cracker Barrel and Jaguar
Takeaways from th brand updates of company's I don't really care about.
Sep 3
•
Jim Elliston
August 2025
How to Name Your Company, Part 3: Rubber, Meet Road
Let's find that name of yours.
Aug 25
•
Jim Elliston
1
How to Name Your Company, Part 2: AI and the Problem with Shortcuts
Why do the work when it might be a prompt away?
Aug 25
•
Jim Elliston
How to Name Your Company, Part 1: Principles of the Right Name
Learn the foundations behind finding the best name for your startup.
Aug 18
•
Jim Elliston
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